Quality Assurance & Compliance

The gap between
interest and enrolment is an operations problem

Structured follow-up, market-appropriate communication and disciplined workflow — applied to every enquiry, in every market, every day.

The problem

Most institutions don’t have a lead volume problem. They have a lead decay problem. Enquiries arrive and sit. Offer-holders go quiet for six weeks and nobody notices until the deposit deadline. Follow-up depends on who happens to be free that afternoon. Meanwhile the same student is being actively courted by three competitors with faster response times and clearer answers.
  • What we do

In-market demand generation

Paid search, paid social, content and event-led campaigns configured per source market — in the platforms and languages that market actually uses, not a translated version of a domestic campaign.

Specialist conversion teams.

Trained counsellors working defined stages — enquiry qualification, application support, offer-holder nurture, deposit and acceptance conversion — with each stage owned and measured separately.

CRM workflow design

Lead scoring, routing rules, response-time service levels, automated sequences and human touchpoints mapped to the real decision journey.

Data-led communication

Message, channel and timing tested by market. What converts in Lagos does not convert in Hanoi, and the data tells you which is which.

Offer-holder retention

Structured contact between offer and enrolment — the stage where the most yield is quietly lost and the least attention is usually paid.

How it works

1. Audit — Funnel analysis locating drop-off by stage, market and channel

2. Configure — workflows, service levels and sequences built to the findings

3. Activate — Campaigns live, conversion teams deployed against defined stages

4. Measure — stage conversion tracked weekly, spend reallocated to performance

5. Refine — creative, message and channel iterated each cycle

What you get

Documented funnel model with stage-level benchmarks.

Response-time service levels, monitored and reported.

Campaign performance by market, channel and cost per enrolled student.

Weekly pipeline review with your named account lead.

35%

35% improvement in application-to-offer conversion across partner institutions.

Faq

Yours wherever possible, so data ownership stays with you. [CONFIRM supported platforms]
You do. All data generated on your behalf is yours.
Yours. We operate as an extension of your international office, not a competing brand.